Personal Portfolio

Our strategy focuses on long-term investing. We encourage our shareholders to think long-term, and let them know that the money of the active always goes to the patient. Our goal is to create long-term wealth for investors by investing in shares that offer the potential for higher returns over time. We aim to deliver average performance without taking any much risk. However, the portfolio’s returns are likely to fluctuate significantly over the short to medium term, making it suitable for investors with a medium to long time to invest.

The portfolio is suitable for you if:

  • You want a flexible and not fixed investment
  • You want to invest in listed shares and other assets for long-term capital growth
  • You are comfortable with taking on some risk of market fluctuation and potential capital loss
  • You have at least two years to invest, but preferably longer

Need to know more? See our frequently asked questions about opening a personal portfolio with us.

Investment strategy

To achieve the portfolio’s goal, we ignore market sentiment and rely on our thorough research process to identify and buy shares in companies which we believe are undervalued by the market. We sell them when they reach our estimate of fair value. We invest in a selection of shares across all sectors of the stock market both locally and globally. We can invest a maximum of 40% offshore, with an additional 10% allowed for investments in Africa outside of South Africa.

  • Sector
  • Oil and gas
  • Basic material
  • Industrial
  • Consumer goods
  • Healthcare
  • Consumer services
  • Telecommunications
  • Utilities
  • Financials
  • Technology
  • Commodity-linked
  • Other
  • Money Market and bank deposit
  • % of Fund
  • 1.0
  • 6.2
  • 7.5
  • 8.4
  • 9.3
  • 12.4
  • 5.2
  • 5.7
  • 18.5
  • 24.0
  • 0.4
  • 0.8
  • 0.6

What are the costs?

All the Portfolio’s expenses, including the investment management fee, are deducted before performance figures are calculated. There are no separate or additional costs. The total investment charge is broken down below: